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<channel>
	<title>Todd's World in 3D</title>
	
	<link>http://eastman-writing.com</link>
	<description>Politics, Humor, Science &amp; Technology, Society, and Random Musings</description>
	<pubDate>Sat, 08 Nov 2008 00:44:01 +0000</pubDate>
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	<language>en</language>
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		<title>Belated Congratulations Mr. Obama</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/446020582/</link>
		<comments>http://eastman-writing.com/2008/11/belated-congratulations-mr-obama/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 00:13:00 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=135</guid>
		<description><![CDATA[I&#8217;ve been really busy this week, so this goes out belatedly, but congratulations President-elect Barack Obama!  Yay!
]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-136 alignnone" title="President Elect Barack Obama" src="http://eastman-writing.com/wp-content/uploads/2008/11/obama2-300x191.jpg" alt="" width="300" height="191" />I&#8217;ve been really busy this week, so this goes out belatedly, but congratulations President-elect Barack Obama!  Yay!</p>

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		<item>
		<title>Now writing for Blorge.com</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/438221696/</link>
		<comments>http://eastman-writing.com/2008/10/now-writing-for-blorgecom/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:54:10 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

		<category><![CDATA[Writing]]></category>

		<category><![CDATA[blogging]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=127</guid>
		<description><![CDATA[
 
 
I&#8217;m happy to announce that I am a new blogger at Blorge.com. Stop by and visit!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://eastman-writing.com/wp-content/uploads/2008/10/tabs1_01.gif"><img class="alignleft size-medium wp-image-128" title="tabs1_01" src="http://eastman-writing.com/wp-content/uploads/2008/10/tabs1_01.gif" alt="" width="272" height="48" /></a></p>
<p> </p>
<p> </p>
<p>I&#8217;m happy to announce that I am a new blogger at Blorge.com. Stop by and visit!</p>

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		<item>
		<title>Fake Bluetooth Hearing Aids?</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/426924483/</link>
		<comments>http://eastman-writing.com/2008/10/fake-bluetooth-hearing-aids/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 00:05:16 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Humor]]></category>

		<category><![CDATA[Random Musings]]></category>

		<category><![CDATA[bluetooth headsets]]></category>

		<category><![CDATA[hearing aids]]></category>

		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=124</guid>
		<description><![CDATA[I got this little flyer in one of my credit card bills and it really cracked me up. They are marketing this device that looks like a bluetooth headset but which is actually a hearing aid. The idea being that it is &#8220;cool&#8221; to have the headset but not cool to wear hearing aids.
I&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://eastman-writing.com/wp-content/uploads/2008/10/img_0001.jpg"><img class="alignnone size-medium wp-image-125" title="img_0001" src="http://eastman-writing.com/wp-content/uploads/2008/10/img_0001-231x300.jpg" alt="" width="231" height="300" /></a>I got this little flyer in one of my credit card bills and it really cracked me up. They are marketing this device that looks like a bluetooth headset but which is actually a hearing aid. The idea being that it is &#8220;cool&#8221; to have the headset but not cool to wear hearing aids.</p>
<p>I&#8217;ve been known to briefly wear my bluetooth headset when I&#8217;m out and about, but only because California has a law against driving and using a cellphone without hands-free operation. But I have always thought that people sitting in restaurants or other places with those headsets looked pretty silly. I guess I was wrong - now it is considered chic!</p>

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		<item>
		<title>News is No Longer for Sale. So Why Don’t Newspapers Get It?</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/420728328/</link>
		<comments>http://eastman-writing.com/2008/10/news-is-no-longer-for-sale-so-why-dont-newspapers-get-it/#comments</comments>
		<pubDate>Tue, 14 Oct 2008 17:20:28 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[newspapers]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=122</guid>
		<description><![CDATA[Many newspaper publishers have been decrying the loss of circulation and a corresponding loss of advertising revenues for several years now. Many have begun, or already completed, a transition to an online presence. Yet, they are finding that advertising revenues are still falling below expectations. The reason for this is very simple. News is no [...]]]></description>
			<content:encoded><![CDATA[<p>Many newspaper publishers have been decrying the loss of circulation and a corresponding loss of advertising revenues for several years now. Many have begun, or already completed, a transition to an online presence. Yet, they are finding that advertising revenues are still falling below expectations. The reason for this is very simple. News is no longer for sale.</p>
<p> </p>
<p>The internet and modern telecommunications brings news to us instantly, frequently through email alerts and instant messaging. We can even choose which topics interest us. Why would anyone visit their daily newspaper’s website, just to be assaulted by pages filled with more advertising than news?</p>
<p> </p>
<p>I’ve been subscribing to my local newspaper, a subsidiary of the New York Times, for many years. But now I find that I am spending more time browsing headlines than actually reading the stories. Why is that? It’s because between my news clipping services, and the evening television news, most of the “news” that appears in the morning newspaper is already stale by the time it hits my kitchen table. I’m reading headlines for those few stories that didn’t already get covered, or that contain more detail than was provided the day before. The sad truth is, if my paper went out of business, I wouldn’t lose much sleep over it. In fact, I have been considering discontinuing my subscription for some time now.</p>
<p> </p>
<p>So what are small newspapers to do? I think they need to reevaluate their business model. They need to consider themselves as one of many different news sources, and figure out a way to make people want to subscribe to their service. The “Empire” section of my daily newspaper covers local news events, and that is the section that I spend the most time reading. I suspect the same holds true for many of the remaining newspaper subscribers. We flip through the front page section, toss aside sections that hold no interest for us, and read the local news in more detail. What local “news sources” need to figure out is how to tailor the news to the interests of their readers, and deliver breaking news as quickly as possible. Advertising is a must of course, because they pay for the majority of the services provided. But these ads can be targeted more specifically. If a subscriber elects to receive the business news, then target financial ads to them. Local news? Target local advertisements to them. </p>
<p> </p>
<p>Newspapers need to get over the idea that one package will fill the needs of their entire readership. Instead, they need to tailor their news to each individual subscriber, then target advertisements according to their interests and charge their sponsors accordingly.</p>

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		<item>
		<title>What Good Are The Debates Anyway?</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/410498464/</link>
		<comments>http://eastman-writing.com/2008/10/what-good-are-the-debates-anyway/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 18:55:19 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Politics]]></category>

		<category><![CDATA[debates]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=120</guid>
		<description><![CDATA[Okay, I know that the Presidential/VP debates give viewers an opportunity to see how the candidates handle themselves, what their positions are, and give a general impression as to who they are. But for the desired purpose of helping voters make up their mind, I think the current debating format is failing miserably. Even basic [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, I know that the Presidential/VP debates give viewers an opportunity to see how the candidates handle themselves, what their positions are, and give a general impression as to who they are. But for the desired purpose of helping voters make up their mind, I think the current debating format is failing miserably. Even basic High School debating requires that you answer the questions asked, and time limits are strictly enforced. I think last night&#8217;s debate was a total waste of time. It drove me nuts when questions were ignored and the non-answers were well rehearsed and practiced. Good thing I at least had some good popcorn to help pass the time.</p>
<p>I think these debates are simply becoming a media circus and waste of time. Here is what I would suggest. Gather a pool of non-partisan journalists together to draft 100 direct and to the point questions. Post these questions on the internet and let voters select the top 25-50 questions they would like the candidates to answer. Then give those top questions to each candidate and allow them to answer those questions in writing within a specified word count. Warn the candidates that their answers will be fact checked for accuracy. Then post their answers to the questions. I am far more interested in how the candidates intend to capture Bin Laden than I am in what they are wearing, who they look at while they are speaking, and how well they can wink into a camera.</p>
<p>Sure, my process would lack in entertainment value, and many voters probably wouldn&#8217;t take the time to participate, but it would at least give us a realistic idea of where the candidates stand on the issues that really matter. The issues facing our country are far too important to be relegated to a spot on Entertainment Tonight.</p>

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		<item>
		<title>Social Networking - Just wondering…</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/407495877/</link>
		<comments>http://eastman-writing.com/2008/09/social-networking-just-wondering/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:13:12 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=118</guid>
		<description><![CDATA[I&#8217;m just wondering. How many of my readers use LinkedIn, Facebook, or Twitter? I&#8217;d like to add you to my &#8220;friends list.&#8221; That way, I won&#8217;t feel so lonely when I log in! &#60;grin&#62;
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m just wondering. How many of my readers use LinkedIn, Facebook, or Twitter? I&#8217;d like to add you to my &#8220;friends list.&#8221; That way, I won&#8217;t feel so lonely when I log in! &lt;grin&gt;</p>

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		<item>
		<title>McCain vs Obama Debate</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/402207485/</link>
		<comments>http://eastman-writing.com/2008/09/mccain-vs-obama-debate/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 22:29:03 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Politics]]></category>

		<category><![CDATA[mccain]]></category>

		<category><![CDATA[obama]]></category>

		<category><![CDATA[palin]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=116</guid>
		<description><![CDATA[I have tried to keep quiet about the Presidential election because I know what a volatile issue this is. But the latest McCain action is just more than I can handle. 
He wants to put this Friday&#8217;s debate on hold so that he can go back to Washington to deal with the financial services crisis. As [...]]]></description>
			<content:encoded><![CDATA[<p>I have tried to keep quiet about the Presidential election because I know what a volatile issue this is. But the latest McCain action is just more than I can handle. </p>
<p>He wants to put this Friday&#8217;s debate on hold so that he can go back to Washington to deal with the financial services crisis. As if he could go back and single handedly resolve the problems. President Bush got us into this, let him work to get us out.</p>
<p>I think it is far more important that the people finally get to hear what kind of plans McCain has for this country should he be elected President. I find it extremely dismaying that McCain and Palin seem to be running a campaign of dodge ball instead of one of heads-up, direct to the point issues.</p>
<p>I applaud Senator Obama&#8217;s decision to have the debates continue as scheduled. I will be glued to my TV on Friday night!</p>

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		<item>
		<title>Sep 11, 2001 R.I.P.</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/389780834/</link>
		<comments>http://eastman-writing.com/2008/09/sep-11-2001-rip/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 16:11:19 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Society]]></category>

		<category><![CDATA[9/11]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=114</guid>
		<description><![CDATA[Many of us have little pins, bumper stickers and license plates that say something to the effect of, &#8220;9/11 We Will Never Forget.&#8221; But sometimes I wonder if we are slowly forgetting, despite our promises. My daily newspaper had a small story that quoted other people who described how it affected them. Nice story, but [...]]]></description>
			<content:encoded><![CDATA[<p>Many of us have little pins, bumper stickers and license plates that say something to the effect of, &#8220;9/11 We Will Never Forget.&#8221; But sometimes I wonder if we are slowly forgetting, despite our promises. My daily newspaper had a small story that quoted other people who described how it affected them. Nice story, but it just seemed lacking.</p>
<p>Bin Laden remains free, while American families continue to grieve for their losses. I think Bin Laden and his cohorts won. They&#8217;ve terrorized us into giving up our own Constitutional rights. They encouraged us to elect a President who did nothing but use it as an excuse to go to war against the wrong country and spend billions (trillions?) of dollars, nearly crippling our economy. They didn&#8217;t need another attack - we&#8217;ve done it to ourselves.</p>

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		<title>Background Checks</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/383371480/</link>
		<comments>http://eastman-writing.com/2008/09/background-checks/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 16:16:05 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Politics]]></category>

		<category><![CDATA[john mccain]]></category>

		<category><![CDATA[sarah palin]]></category>

		<category><![CDATA[vetting]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=106</guid>
		<description><![CDATA[When I was in the U.S. Coast Guard, I needed a Top Secret Security Clearance. The FBI did a thorough background check, even going so far as to visit the little town I grew up in and talking with my neighbors and teachers. I got the clearance. Fast forward 25 years later, and I had [...]]]></description>
			<content:encoded><![CDATA[<p>When I was in the U.S. Coast Guard, I needed a Top Secret Security Clearance. The FBI did a thorough background check, even going so far as to visit the little town I grew up in and talking with my neighbors and teachers. I got the clearance. Fast forward 25 years later, and I had the notion I would make a great police officer. I graduated in the top 10% of my class and had a tentative offer of employment. But then things started to go wrong. Agency after agency turned me down after doing their background checks. To this day I have no idea what was causing the red flag to go up. The only idea that I ever came up with was the thought that perhaps my ex-wife was saying something to sabotage my efforts. But wouldn&#8217;t you think that the police would be used to such a thing and would at least give me the opportunity to defend myself?</p>
<p>The point to all of this is to question the practice and efficiency of background checks. In Sarah Palin&#8217;s case, I don&#8217;t think they did a thorough enough job on vetting her. Here is a woman who may become the next VP, and perhaps even President if McCain doesn&#8217;t make it through his entire term, yet her vetting barely scratched the surface. Has anyone done a psychological profile on McCain? Sure, he is a war hero and survived horrendous torture. But wouldn&#8217;t that leave some kind of psychological scarring? I had to go through lie detectors and psychological reviews during my unsuccessful attempt at becoming a police officer.</p>
<p>As important as it is to make sure a police candidate is stable and has no skeletons in their closet, shouldn&#8217;t the background of people with the power to start a war be even more thorough? From that perspective, it seems easier to become Commander in Chief than it is to become a police officer.</p>

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		<title>eBay Is Dropping The Ball</title>
		<link>http://feeds.feedburner.com/~r/EastmanWriting/~3/370169439/</link>
		<comments>http://eastman-writing.com/2008/08/ebay-is-dropping-the-ball/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 17:55:56 +0000</pubDate>
		<dc:creator>Todd Eastman</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://eastman-writing.com/?p=103</guid>
		<description><![CDATA[If I had any eBay stock, I would be selling it right now. I am a devoted eBay fan and have bought many items there, and sold a few. A few weeks ago, I tried to sell some things I wanted to get rid of. Unfortunately, nobody wanted them so I didn&#8217;t make a sale. [...]]]></description>
			<content:encoded><![CDATA[<p>If I had any eBay stock, I would be selling it right now. I am a devoted eBay fan and have bought many items there, and sold a few. A few weeks ago, I tried to sell some things I wanted to get rid of. Unfortunately, nobody wanted them so I didn&#8217;t make a sale. I did however, get billed for placing the items, something I had never had to do before. Oops, forgot to read the fine print in the latest &#8220;terms and conditions.&#8221;</p>
<p>Now eBay has announced that it wants to do away with the auction format, and go more for the fixed price model, hoping to compete with Amazon. I think that is a huge mistake. I shop eBay looking for good deals and bargains. If I wanted to pay fixed price, I would simply go to Amazon, which in fact, is exactly what I already do.</p>
<p>I&#8217;ve been a fan of eBay since their earliest days and told a lot of people about it long before they went public. But if they turn to a fixed price format, then they have just lost a good customer. I&#8217;d much rather go with Amazon, who has always had good prices, great shipping practices, and dependability. But I am sure going to miss those bargains.</p>

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